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[Johannesburg, 14 July 2006] -
The South African Broadcasting Corporation (SABC) intends bringing the 2010 World Cup to people who do not have access to personal television sets.The broadcaster aims to install large screen TVs for community viewing in underprivileged areas, says Kaizer Kganyago, head of communications at the SABC.“We have been given rights to broadcast the 2010 and 2014 World Cup events, and all related tournaments such as the Confederations Cup and the Women's World Cup,” he says.“We realised, from our experiences in Germany, that the public viewing sessions would attract thousands of people and contribute to a great unity of spirit,” he adds, having recently returned from Germany.Trials for large-screen public viewing should take place with the African Cup of Nations in 2008, though Kganyago admits many of the details concerning the number of installations, the areas to benefit, and the television set providers, have not yet been looked at.“There are many people out there who don't have access to TV, and we want to contribute something to bringing the event to the whole of SA,” he adds.There is also a possibility that some public viewing venues will be set-up in other African nations, he says.
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Roy Padayachie,
