Specialist glossy magazines on anything from cigars, golf and fashion are becoming popular in India.

When Conde Nast launched its premium lifestyle magazine Vogue in India last year, it carried 168 pages of advertisements of a total 400 pages.

Now, the publisher is preparing to launch its luxury men's magazine GQ and expects a similar rush of advertisers in Asia's third-largest economy, where rising incomes are boosting readership and revenues.

India has become a fertile area for magazine sales with print publication advertising revenues in India generating US$2.4 billion in 2007, or 48 percent of all of the country's media advertising revenues.